{"id":822,"date":"2020-01-15T12:25:37","date_gmt":"2020-01-15T11:25:37","guid":{"rendered":"http:\/\/ikosoftspain.com\/blog\/?p=822"},"modified":"2020-02-05T13:24:05","modified_gmt":"2020-02-05T12:24:05","slug":"beneficios-de-tener-un-crm-en-mi-salon","status":"publish","type":"post","link":"https:\/\/ikosoftspain.com\/blog\/marketing\/beneficios-de-tener-un-crm-en-mi-salon\/","title":{"rendered":"Merlin act\u00faa como CRM para tu sal\u00f3n"},"content":{"rendered":"\t\t
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\u00bfSabes qu\u00e9 es el CRM (Customer Relationship Management)?<\/h2>

El CRM es un software de gesti\u00f3n que te permite compartir y maximizar el conocimiento de un cliente. De esta forma, puedes conocer sus necesidades y anticiparte a ellas.<\/p>

\u00bfC\u00f3mo puede ayudarte en el d\u00eda a d\u00eda de tu sal\u00f3n el CRM?<\/h3>

-Gestionando tu base de clientes y conoci\u00e9ndolos mejor.<\/p>

-Centralizando la informaci\u00f3n que llega desde distintos canales.<\/p>

-Detectando oportunidades de negocio.<\/p>

-Estableciendo una relaci\u00f3n s\u00f3lida y efectiva.<\/p>

-Realizando un seguimiento de la relaci\u00f3n con ellos.<\/p>

-Fidelizando a los clientes actuales.<\/p>

-Identificando a clientes potenciales.<\/p>

Gracias a la informaci\u00f3n que te proporciona el CRM, puedes ofrecer a tus clientes una atenci\u00f3n personalizada, as\u00ed como una oferta de productos y servicios que se adapte a sus necesidades.<\/p>

Esta herramienta te ayudar\u00e1 a impulsar tus ventas y, adem\u00e1s, a mejorar la estrategia de captaci\u00f3n, retenci\u00f3n y fidelizaci\u00f3n.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\u00a1Prueba tu demo gratis!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfQu\u00e9 contiene un CRM?<\/h3>\n

-Una agenda donde organizar las citas y las tareas.<\/p>\n

-Una base de clientes donde se incluyan las fichas de clientes y puedas introducir toda la informaci\u00f3n detallada.<\/p>\n

-Un sistema donde tus trabajadores puedan participar aportando informaci\u00f3n relevante sobre los clientes.<\/p>\n

-Informes y estad\u00edsticas que te ayuden a conocer la evoluci\u00f3n de tu negocio y a realizar un seguimiento de tus ventas.<\/p>\n

-Un m\u00f3dulo de marketing donde dise\u00f1ar tus propias campa\u00f1as.<\/p>\n

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-Un sistema de comunicaci\u00f3n, con diferentes canales: email, mensajes de texto, cupones, SMS,etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ventajas del CRM\u00a0Merlin<\/a><\/h3>

Gracias a\u00a0Merlin<\/a>, podr\u00e1s conocer mucho mejor a tus clientes, ya que tienes toda la informaci\u00f3n disponible que te permitir\u00e1 ofrecerles una atenci\u00f3n m\u00e1s personalizada y mantener una relaci\u00f3n efectiva y directa con cada uno de ellos.<\/p>

Por ejemplo, record\u00e1ndoles su pr\u00f3xima cita, enviando contenido personalizado y adaptado a sus gustos e intereses, felicit\u00e1ndoles por su cumplea\u00f1os, etc.<\/p>

Por otro lado, si conoces las necesidades de tus clientes, ser\u00e1 mucho m\u00e1s f\u00e1cil dise\u00f1ar acciones de marketing con las que consigas fidelizarlos.<\/p>

No te olvides de la importancia de segmentar a tu p\u00fablico. Gracias al CRM de\u00a0Merlin<\/a>\u00a0podr\u00e1s distinguir entre grupos de clientes y, de esa manera, enviar promociones y ofertas especiales al p\u00fablico que m\u00e1s te interese.<\/p>

Por \u00faltimo, mejorar\u00e1s tu oferta de productos y servicios. Una vez detectadas las necesidades de los clientes, crea una oferta adaptada a la demanda. Recuerda que este seguimiento debe ser continuo, porque la demanda va evolucionando.<\/p>

\u00a0<\/p>

\u00a1Sorprende a tus clientes y hazles sentir especial con nuestro programa\u00a0Merlin<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\u00a1Prueba tu demo gratis!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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#CRM<\/a> #Clientes<\/a> #Datos<\/a> #Ikosoft<\/a> #Programa<\/a> #ProgramaMerlin<\/a> #Merlin<\/a> #Software<\/a> #Gesti\u00f3nPeluquer\u00edas<\/a> #Gesti\u00f3n<\/a> #Sal\u00f3n<\/a> #Rendimiento<\/a> #Negocio<\/a> #AumentaVisitas<\/a> #IncrementaVentas<\/a> #Innovaci\u00f3n<\/a> #Clientes<\/a> #Profesionalidad<\/a> #Belleza<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00bfSabes qu\u00e9 es el CRM (Customer Relationship Management)? El CRM es un software de gesti\u00f3n que te permite compartir y maximizar el conocimiento de un cliente. De esta forma, puedes conocer sus necesidades y anticiparte a ellas. \u00bfC\u00f3mo puede ayudarte en el d\u00eda a d\u00eda de tu sal\u00f3n el CRM? -Gestionando tu base de clientes […]<\/p>\n","protected":false},"author":2,"featured_media":1099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false},"categories":[5,8,7],"tags":[37,24,23,38,39,29,28,17,36,21,16,20,22,27,15,30,19,25],"yoast_head":"\nMerlin act\u00faa como CRM para tu sal\u00f3n |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ikosoftspain.com\/blog\/marketing\/beneficios-de-tener-un-crm-en-mi-salon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merlin act\u00faa como CRM para tu sal\u00f3n |\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes qu\u00e9 es el CRM (Customer Relationship Management)? El CRM es un software de gesti\u00f3n que te permite compartir y maximizar el conocimiento de un cliente. 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